1. Where is Walkbout now?
Walkbout.com will be official launched on Monday April 2nd 2018 as part of what will be a year long build up to the annual International Walkbout Festival Week, the first staging of which is scheduled for December 9th -15th 2018 in Jamaica.
As part of this year’s week of activities, and for each year, we will be inviting all supporters of Walkbout around the world to change their Facebook header to the official Walkbout header. This will be part of our annual international campaign “Walkbout All Over Facebook”
Over time http://www.walkbout.com will be expanded to other destinations around the world making Walkbout a truly international destination brand driven by Walkbouts. Walkbout International branded sites will cover hotels and attractions and operate in, Africa, U.S.A the U.K. France, Germany, Japan, India, Italy, Spain and many others.
2. Who created Walkbout?
Growing up in Jamaica we often heard our parents scold persons, especially children, who habitually or too frequently left home to visit neighbours or unusual places. These persons were referred to as Walkbouts, suggesting they were nosey, restless and wandering.
Jamaicans are also known for traveling extensively and it is said, you can find a Jamaican in the most remote parts of the world.
It was against this background that Walkbout was conceptualized and masterminded by Jamaican Aldo Antonio in 2008. Walkbout International and walkbout.com were conceptualized with the ultimate goal to create a global community of Jamaican and foreign adventurers or “Walkbouts” who share a common yearning for exploration of the inner workings of global locations. Visitors or as we call ourselves Walkbouts, seeking that unforgettable, authentic cultural experience, off the beaten path to quirky places, people and activities beyond commercially popular venues can now do so through the portal http://www.walkbout.com.
The Walkbout brand and supporting social and marketing communications plan and strategy was created and developed for Walkbout International by AMK Communications Limited.
AMK is a full service brand and communications firm operating out of “Silicon Mountain – The Business Technology and Innovation Hub of the Caribbean”.
3. Why Was Walkbout Created?
Blackslate working with Aldo recognized the need for Small to Medium Size Tourist Accommodations and Attractions including Non-Traditional Tourism Entities around the world and specifically in the Caribbean to effectively market and promote on the international stage.
The key objective was to create a brand and identity around the branding idea – “SPEAKING WITH ONE VOICE”. Speaking with one voice, i.e. all Affiliates speaking in all communication forms with a singular voice behind the brand as the marketing and communication “posture”. AMK strongly recommend this to Blackslate. The brand vision must be absorbed internally by the staff and consumed externally by the customer.
4. I Would Love To Hear More About Your Website?
This Walkbout Blog and www.walkbout.com should provide all the information you require. If however you need additional information please email email@example.com.
5. How Much Traffic Do You Get?
Walkbout.com will be official launched on Monday April 2nd 2018 as part of what will be a yearlong build up to the annual International Walkbout Festival Week, the first staging of which is scheduled for December 9th -15th 2018 in Jamaica. During this period a considerable amount of financial and team resources will be dedicated to increasing awareness and traffic to the sites.
6. What’s Your Main Market?
The Jamaican meaning of the word Walkbout is: A person who is seen everywhere. A person who likes to go everywhere but home.
The World Wide Tourist market is divided into two distinct groups Laybouts who usually patronize the all-inclusive resorts and Walkbouts who seek vacations and local experiences outside the all-inclusive concept. (Urban Dictionary)
Walkbouts are young, maybe even young at heart, in some form of relationship, loves the outdoors, likes to explore and share other cultures and memorable experiences, seeks unique and historical travel ambiance, sophisticated in own way, brand conscious and savvy, independent in thought but will join groups of likeminded individuals, and importantly uses the internet to explore, communicate, share experiences and determine travel choices.
7. If I List My Villa And Tour, How Does Bookings Work?
The Walkbout Partner & Affiliate Community Programme (PACP) is a community capacity building programme focused on and encourages entrepreneurship by helping other entrepreneurs who want to follow their own passion to create a connection between locals and Walkbouts.
Listing your Tours, Accommodation, Transportation and Unique Experience on walkbout.com allows for:
• Targeted display of your experiences and offerings
• Increased national and international exposure via features, reviews and targeted editorials
• Participate in targeted Walkbout branded national and international promotions and campaigns
• Secure access to the growing international Walkbout Community
• Plus much more as we grow and expand.
8. How Much Does Walkbout Charge For Listings?
Standard Package Cost – 10%-15% commission on bookings confirmed through our website
Effective Monday April 2nd 2018 an annual listing fee of US$200.00 will be applied to all new listings as of that date, in addition to the commission.
(Please note the following also: Trekksoft currently charges a 4% commission, a 0.70 to 0.83USD booking fee for using the platform and other fees which amount to 5USD. However, these are not charged directly to the Visitor but rather to Walkbout and our partners’ earning.)
• Partner Access
Partners with multiply listings are usually upgraded to our Business, Enterprise or Customised packages to meet specific bookings and marketing solutions.
With these subscription packages your able to Login to create your company profile page, add all information e.g. images, rooms, packages, etc. and once live, receive bookings, requests and communicate directly and privately with customer as well as receive payments, credit card details etc.
Walkbout does not currently have standard packages and rates for the Business, Enterprise or Customised packages, as each will have its own unique requirements and scale and as such we work with you to develop a Customised Package and Rate to meet specific bookings and marketing solution.
All rates and packages are subject to change without notice.
To discuss your unique business opportunities further please contact us now.
9. I Am Not Seeing A Listing For St. Lucia Where My Villa And Tour Is Located?
Over time http://www.walkbout.com will be expanded to other destinations around the world making Walkbout a truly international destination brand driven by Walkbouts.
Walkbout International branded sites will cover hotels and attractions and operate in the U.S. the U.K. France, Germany, Japan, India, Italy, Spain and many others.
10. How Do I Become A Member Of The Walkbout Community?
Just register on our website http://www.walkbout.com and book your first Walkbout Experience (“WE”) to become a member of our community.
Our growing list of member benefits includes:
*Special discounts at selected venues and experiences
*Special Prices and Tickets to Walkbout Events
*Join specially designed group tours and activities
• Social Media
Walkbout uses social media as a quick and efficient means to keep the community informed and up-to-date. We encourage you to join and like us to stay in the information loop.